SEO versus PPC – Which is Better for You!
At Dunamis we are often asked which is better Search Engine Optimization (SEO) or Pay Per Click (PPC). In this short feature we are going to look at pros and cons of both options and reveal our approach.
Before we do that let us start by giving you a clear definition of both marketing strategies.
Search Engine Optimization (SEO) – This is a process used by marketers to improve the position of a website in the organic search results. The ideal result is to get a website to show in the top 3 natural search positions as this is where most people click through. Done well SEO normally results in an increased amounts of quality visitors to a web site.
Pay Per Click (PPC) – PPC stands for Pay Per Click and is remarkably simple advertising system in which marketers only pay if someone click on their advert. The most common use of PPC is on search engines such as Google (their system is called AdWords) and Bing. It is also possible to advertise this way on several the Social Media platforms such as Facebook and LinkedIn.
SEO or PPC?
One of the key differences between SEO and PPC marketing is the time required to see results. Because search engine optimization takes time to implement it is a longer-term strategy. Whereas a Pay Per Click campaign can be go live quickly and start driving traffic to a website immediately.
Given these facts you may be wondering why anyone would bother with SEO at all.
There are a couple of good reasons for using SEO as part of your online marketing strategy.
The first is that SEO generates visitors to your website for free. The second is however more important. Research has shown that many people scroll past paid advertising, preferring to click on the listed websites. As a result, the cost per lead and quality of results from SEO tends to be better. This makes SEO a very effective method of generating quality leads and sales.
Why Not Do Both?
At Dunamis we tend to advocate the use of both SEO and PPC for our clients, especially start-ups. PPC provides that instant traffic that new business needs to kickstart their business. Plus, we can utilize data from the PPC analytics to build and drive a solid SEO campaign.
See Massive Results
As a result of our mixed approach we successfully generate millions of pounds worth of sales for our clients every year. These clients include eCommerce, B2B and B2C businesses.
If you are thinking about expanding your business online and would like to discuss the various strategies available why not get in touch with us today.
You will find we are open to scrutiny; in fact, you will be able to look at some of our live campaigns and recent case studies. We will even teach you strategies that you implement into your business for free.
You can find out more by connecting via our contact page in the menu above.